Fireth was born from a familiar Singaporean story—our own.

As two busy working professionals, we were caught in a daily dilemma. For eight years, we searched for the perfect meal solution: something that was not only convenient but also delicious, healthy, and affordable. We were tired of the compromise.

On one hand, there was the daily trip to the hawker centre—often oily, laden with additives, and lacking the wholesome vegetables our bodies craved. On the other, restaurant meals were too expensive for a daily habit and still a gamble on health, with hidden sugars, salt, and oils. Cooking at home? With our demanding schedules, we simply didn't have the time or energy.

We knew there had to be a better way. Why couldn't we have chef-crafted, gourmet meals that were genuinely healthy, transparent about their ingredients, and didn't force us to choose between our wellbeing, our wallets, or our time?

So, we created the solution we couldn't find. We created Fireth.

Our Philosophy is Simple, but Uncompromising:

• Gourmet Health: Our meals are designed by chefs and nutritionists to be both delicious and energising. We promise food that is free from MSG, artificial additives, and refined sugars, crafted with only wholesome, fresh ingredients.
• Global Flavours, Local Convenience: We get bored easily, and we bet you do too. We bring the world's most exciting cuisines to your doorstep, so you can explore new tastes without the travel or the hassle.
• Conscious Consumption: We were troubled by the waste in the food industry. That's why we are committed to sustainable practices, from reducing food waste to using eco-friendly packaging, so you can feel good about your choice in every way.
• Radical Transparency: You deserve to know exactly what you're eating. We provide clear, honest information about every ingredient and the full nutritional value of each meal.

Fireth is more than just ready-to-eat meals. It's our answer to feeling great, effortlessly. It’s the freedom to enjoy a delicious, healthy, and varied diet, giving you back the time and energy to focus on what truly matters.

Join us. Eat well, feel fantastic, and conquer your day.